Visuals are the most valuable source of information for the human brain; that much has been proven through years of scientific study. The fun fact is that training videos can be made more engaging if they provide the participants more to “see” and “process” through images and moving pictures rather than text.
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Consider the words of Mary Potter [1], the professor of brain and cognitive sciences at MIT, “(…) what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at.”
Imagine how effective, retentive, and engaging a training curriculum would be if it was powered by videos. Today, you don’t even need to invest any actual resources to create training videos – because of the emergence of AI content.
Countless (and affordable, mind you) text-to-video platforms allow you to provide text prompts to a well-trained AI engine, and it would go and generate a video for you by “understanding” those prompts.
Savvy, right? Let’s dig into the details.
According to recent studies, 58% of corporate employees prefer to learn at their own pace. This underscores the growing preference for dynamic, visually driven materials. This shift presents a unique opportunity for trainers and educators to harness the power of AI for training.
This blog is your guide to leveraging AI to craft compelling training videos in 2024. Whether you're a seasoned educator or a newbie trainer, get ready to discover the benefits of text-to-video technology, best practices for creating top-notch content, and some nifty tricks to keep your learners hooked till the very end.
How to Create Training Videos with AI
Benefits of Using Training Videos
Let's face it: training can be pretty dull sometimes. Even the most exciting topics can become snooze-fests when presented monotonously with dry visuals. However, the process of creating training videos has been simplified with the advent of AI.
With text-to-video technology, you can bring your content to life and create an immersive learning experience that's both effective and enjoyable. Here are some benefits of using AI-powered videos for your training courses:
1. Increased Retention and Comprehension
When learners are engaged and entertained, they're more likely to remember what they've learned. Training videos help break down complex concepts into easily digestible chunks and reinforce key points with visuals and audio.
2. Improved Accessibility
Training videos can be a more accessible format for learners with disabilities, such as those who are visually or hearing impaired. Plus, with automated captions and translations, you can reach a wider audience with your content.
3. Enhanced Engagement and Motivation
Videos are inherently engaging and easy to consume. Incorporating interactive elements and storytelling techniques can keep your learners hooked and motivated to complete the course.
4. More Efficient and Cost-Effective Training
AI can automate much of the work involved in producing high-quality training videos. You can save time and resources on traditional training methods, such as in-person sessions or printed materials, by creating videos that learners can access anytime, anywhere. Plus, you can update and revise your content more easily and quickly.
How to Create Training Videos with AI
Now that we've discussed the benefits of leveraging text-to-video technology in training videos, let's dive into the nitty-gritty of creating your training videos with AI tools.
Step 1: Define Your Training Video's Objectives
Defining clear objectives will guide the content and structure of your training videos. Start by outlining the topic and goals of your training video. This step ensures that your content is focused and relevant to your audience. Consider why you are creating the training video, who your target audience is, and what they should learn.
Infographic displaying training video's objectives
Step 2: Write Your Script
A well-crafted script is essential for a successful training video. You can use AI-powered writing tools like ChatGPT, Jasper, and Copy AI to generate your script quickly. If you prefer writing it yourself, tools like Grammarly can help ensure it's error-free.
If you’re creating an employee onboarding video, here’s a ChatGPT prompt you can use and customize with your company's values.
ChatGPT Example Prompt
I need help creating a script for a training video. Here are the details and objectives of the training:
Objectives:
- Introduce new employees to our company culture and values.
- Provide an overview of our company's history and mission.
- Explain the structure of our organization and key departments.
- Outline the expectations for employee behavior and performance.
- Offer a brief tutorial on our internal communication tools and processes.
Dummy Information:
Company Culture and Values:
- Innovation: We encourage creative thinking and innovation in all aspects of our work.
- Integrity: We believe in honesty, transparency, and ethical practices.
- Teamwork: Collaboration and mutual support are key to our success.
Company History and Mission:
- Founded in 2005 by Jane Doe and John Smith.
- Started as a small startup in the tech industry and grew into a multinational corporation.
- Mission: To provide innovative tech solutions that improve people's lives.
Organization Structure:
- CEO: John Doe
- CFO: Mary Johnson
- CTO: Michael Brown
- Departments: Marketing, Sales, IT, HR, Customer Support
Employee Expectations:
- Professionalism: Maintain a professional demeanor at all times.
- Punctuality: Arrive on time for work and meetings.
- Communication: Use respectful and clear communication.
Communication Tools and Processes:
- Email: Primary method of communication.
- Slack: For quick messaging and team collaboration.
- Asana: Project management and task tracking.
Please draft a script that covers these points, including suggested visuals and any interactive elements that could make the training more engaging.
Example Output:
Screenshot of ChatGPT's response to a prompt asking for a training video script
It's recommended to put in extra effort, as scripts are the backbone of your training videos.
Step 3: Create the Training Video with AI Tools
Once you have your script, it's time to bring it to life using AI training video creators. Here's a step-by-step guide:
1. Choose an AI Video Creation Platform
Select an AI video creation platform such as Listnr AI, Synthesia, or HeyGen.
2. Paste Your Script
In your chosen platform, paste your script into the text input area.
3. Select Visuals and Media
Some tools will automatically suggest visuals based on your script, while others allow you to choose them manually. Ensure the visuals align with your content to keep viewers engaged.
Listnr AI training video creator interface
Step 4: Customize Your Training Video
Add Background Music and Watermark
Enhance your training video by adding background music and a watermark to your video.
Add Text, Media, and Animations
You can add transitions, animations, text overlays, shapes, and more to further enrich your content.
Preview and Edit
Review the training video to ensure it meets your expectations. Adjust the visuals, audio, or timing as necessary.
Step 5: Export and Share
Once satisfied with the final product, export the animated training video and share it with your audience through your preferred platform.
Pro Tips for Maximizing Efficiency
- Combine Tools: Use a combination of Listnr AI and ChatGPT to streamline the creation process. AI technologies can significantly reduce the time required to produce high-quality employee training videos.
- Utilize Templates: If you're using a platform like Listnr AI, make use of their video templates. Templates can expedite the design process and ensure a professional look.
Best Practices for Using Text-to-Video in Training Content
Creating a great training video isn't just about assembling flashy visuals and a catchy soundtrack. To make sure your training content is compelling and engaging, you need to follow some best practices. Keep the following tips in mind:
1. Choosing the Right Visuals and Voiceovers
Visuals are crucial in a training video, so choose images and animations that enhance your message and keep your learners engaged. The same goes for voiceovers—select a voice that's clear, professional, and matches the tone of your content.
2. Incorporating Interactivity and Assessments
Interactive quizzes and polls can help learners stay engaged and reinforce their learning. Assessments can also help you track their progress and identify areas where they may need more support.
3. Optimizing Training Videos for Search Engines and Social Media
To reach a wider audience, you should optimize your training videos for search engines and social media platforms. This includes using keywords, creating compelling descriptions, and adding relevant tags.
4. Maintaining Consistency and Coherence Throughout the Content
To ensure that your training content flows smoothly and stays on track, you must maintain consistency in your training video's pacing, style, and tone. This will help learners stay focused and engaged, and prevent confusion or disorientation.
What Advantages Does Text to Video Provide for Creating Training Resources?
All work and no play makes Jack a dull boy.
But what if Jack’s work was augmented with fun things to look at and learn from?
This is exactly what text-to-speech and AI voice generators help you do: create AI content that is engaging and interactive without investing much time or resources.
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Several benefits arise from using text-to-video in training:
Improve Comprehension and Retention
Humans comprehend visual media at surprising speeds. The neuroscientists at MIT [2] have discovered that it only takes 13 milliseconds to register an image in the human brain – enough to be able to identify it.
Text-to-video AI tools help you leverage the full potential of human learning capabilities by aiding you with creating content that it can easily comprehend. This further works to build more engagement and entertainment with the content being delivered through the video.
Visual media helps you represent complicated concepts in a simplified way, aiding learning by making it bite-sized.
Better Accessibility
Videos that have been enabled with text-to-speech or voice-overs are more accessible for learners with comprehension troubles. Not all candidates have the same learning capacity; while some learn better through watching, others (like those with hearing disabilities) may require a little assistance with captions.
This is where AI content for videos is an excellent accessibility enabler.
Improved Engagement, Higher Motivation
AI tools provide you with necessary features that:
- Help you insert interactive content in the videos, like quizzes, trivia, gamified experiences, and more.
- Help generate better engagement by leveraging pedagogies that involve storytelling and other non-conventional approaches.
Cost Effective
Creating videos the traditional way involves hiring actors, script-writers, studio professionals with cameras and video editing tools, and all the works. It is easy to go over your budget to incorporate a simple change in the script. With text-to-video tools, none of that is needed – all you need is a well-prepared script and a capable AI tool.
Using the prompts contained in the script, the text-to-video tool can generate the training video for you.
Best Practices for Using AI Content for Creating Training Videos
Text-to-video tools are simple to use. However, certain best practices influence the quality of the output you get. For example, the selection of voices needs to be thoroughly considered, as it will represent your brand and leave a lasting impact on the learners’ minds.
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Let’s go over these best practices:
Making the Right Selections
Not all the flashy visuals are the best ones; not all the voices are the same. When creating training videos, select your visuals and voices in the context of the subject matter.
Make Things Interactive and Measurable
Interactive modules in a video (like quizzes) help keep the candidates engaged. It increases the probability of the candidate completing a training video instead of stopping it midway. Through interactive modules and assessments, it is possible to enhance the learning capacity of the candidates.
Keeping the Content Consistent
It is easy for a script to go off-topic and get derailed from the curriculum. To ensure that the training stays impactful and effective, it should follow a consistent approach and remain on the topic while providing any auxiliary information that will enhance its quality.
Lastly, you can consider optimizing your videos for search engines if you intend to post them for free, public use.
Successful Examples
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Text-to-video tools have tremendous applications in the learning industry. The following use cases are testimony to that:
Animated Videos
This video format is the most popular one used for training videos. You can use text to video tools to create interactive and animated visual content.
Storytelling Videos
Using the concept of high-impact context imagery in addition to a story, script, or context, you can create learning content that follows a storytelling or interview format between two people.
Explainer Videos
Using AI-generated voices and the power of text to video, you can create explainers for a variety of aspects: technology, organization goals, mission or vision, and so much more.
Kinetic Text Videos
Images aren’t necessary to create a video – you can convert text into visuals by using kinetic visualizations in text-to-video tools.
There are countless combinations of the above use cases as well that you can leverage in various forms to create highly engaging training videos.
Conclusión
As we wrap up this blog, it's clear that AI-powered text-to-video technology is a game-changer for the future of training. It's more than just a buzzword; it's an innovative tool revolutionizing how we teach and learn.
With the power of Listnr AI and ChatGPT, you can generate a script, choose your visuals, and customize your video. The result? A dynamic and impactful training experience that your audience will love.
The benefits of text-to-video technology speak for themselves. From increased retention and comprehension to improved accessibility and cost savings, there's no limit to what you can achieve.
So, what are you waiting for? The future of training is here, and it's time for you to join the revolution! Embrace AI and let it guide you toward creating corporate training videos that will leave a lasting impression on your audience.
Stats and References
- https://news.mit.edu/2014/in-the-blink-of-an-eye-0116
- https://news.mit.edu/2014/in-the-blink-of-an-eye-0116
- https://fliki.ai/blog/training-videos-using-ai
Sobre Ananay Batra
Fundador y CEO @ Listnr Inc