Audio articles 101: What are they, and why should you include them in your content strategy

Ananay Batra

Ananay Batra

· 5 min read

Have you often spotted a player on popular blogs and online news platforms? Ever wondered what it does? It is an audio version of the written article- simplistically speaking, that’s what an audio article is.

Audio articles are revolutionizing the way we consume content and are standing right behind podcasts in growth and popularity. The reason for this stellar growth is the shift in the way we are consuming content now and the focus on accessibility.

It is, therefore, high time for blogs and all written content creators to have audio versions readily available. Disseminating your content in two different formats will fulfill two content marketing goals – one by directing the SEO traffic and the other by increasing your outreach to audio content consumers.

Here are a few compelling benefits why audio articles are a must in your next content marketing strategy.

Reach out to a broader audience

Listening and narrating was the only way stories were passed down for several generations. Our ancestors developed the skills of writing and reading much later. Hence, we are more likely to understand and interpret new content in audio format than any other.

The meteoric rise of audio content, as well as the incessant radio listening habits of previous generations, is evidence of how we are naturally wired to listen and learn.

Audio articles have made consuming content a little easier. They don’t need specific audio hosting platforms and can be published on the blog page or the website. Hence, you attract an audience that consumes both kinds of content – written and audio, in one place. A wider set of audience also means more traction and better monetization.

Convenient to consume


People can consume audio content on the go as it is a hands-free task and requires no eye contact. It helps people efficiently multi-task, all while tuning into their favorite content. Moreover, listening relieves visual clutter, making it easier to focus attention and create a high recall.

Hence, many news giants like The New Yorker, The Economist, and the Harvard Business Review offer audio articles on their websites that solely feature read-only content. Content that was once limited to reading is now readily available for listening, given its ease of consumption.

Audio content is also accessible for people who struggle with neck or shoulder pain. All one has to do is plug-in an earphone/headphone and press play! Audio content consumption is also an ergonomic option for many as there is no need to bend and squint into the screen continuously.

Easy to produce


Audio formats like podcasts and radios craft the content to make it viable primarily for audio consumption. Needless to say, recording and editing audio is a complex task. Unlike podcasts and radio shows, audio articles are not financially draining and do not involve time-consuming production.

Text-to-speech software takes a written article and converts it into a playable audio file with just a few clicks.

AI Text to Speech platforms like Listnr offer TTS features at little to no extra cost. With audio articles, content creators can delve into the audio revolution without having to worry about fancy recording devices and editing software.

If you want to further repurpose your content into a podcast without much hassle, then Listnr is your go-to platform! Intelligent editing features on Listnr will save you loads of time and help you distribute podcasts in no time!

Gives a personalized feel to your content


Listening to audio is more powerful than reading content. With audio, you get to hear the voice of the narrator. The ebbs and flows of the narrator’s voice make it a far more personalized and engaging medium than reading. Such personalization also makes it easier for many to consume content without trying hard to concentrate.

Audio content fills your ears with the human voice as if a conversation is happening between two people. Hence, it is more intimate, unlike reading which feels like a solitary experience. With Listnr, you can choose from a variety of voices and pick the one that suits the best for your content.

How to convert text articles to speech?

While there are many TTS engines available, Listnr’s Text to Speech Generator helps you to produce high-quality audio articles with just three steps-

Step 1 - Paste text or any written content into our Speech Synthesis Engine and press Submit.

Step 2 - Our Speech Synthesis Engines will convert your text into High-Quality Speech.

Step 3 - Use the synthesized Speech as an audio article by embedding our Audio Player in your blog.

Audio articles are becoming increasingly popular because of how convenient they are for the consumer as well as the publisher. Repurpose your content into multiple formats and reach out to a larger audience today!

On Listnr, you can create and edit multiple audio files and distribute it to several hosting platforms. Sign up today to leverage impressive features! If you are still in doubt, then chat with us on the Listnr platform and get instant answers to your queries.


1. Can artificial intelligence do a text-to-speech conversion?

Yes, artificial intelligence is used to convert text to speech using natural language processing (NLP) that gives machines the ability to interpret, read and derive meaning from a written text. Listnr’s AI-powered algorithms enable it to learn and understand how humans use language and its nuances, generating and handling a wider range of voice styles and pronunciations. The voices are more realistic and human-like, and the synthesis is more accurate.

2. How do I get a computerized voice?

Select a TTS platform or a readily available voice generator on Google. Type in the text, customize the voice using controls, and download the computerized voice. Use Listnr’s three-step Speech Synthesis Engine to get a high-quality computerized voice.

3. What is the use of TTS?

Text-to-speech technology reads the digital text and narrates it. Also known as read-aloud technology, it is often available in multiple languages and voices. It has multiple users from readers-on-the-go to multitaskers, multilinguals, and visually impaired audiences.

4. What is the most realistic text-to-speech engine?

Listnr uses state-of-the-art Speech Synthesis and Deep learning algorithms to reproduce the most human-sounding voice. On Listnr, you can also repurpose the audio files into a podcast without juggling with complex features.

How do I use Google text-to-speech?

1. Open device settings

2. Click on Accessibility in the Settings menu

3. Tap Select to Speak and turn it on using the toggle icon.

4. Tap OK and give permissions needed to turn on this feature

5. Click General Management and then Language and input

6. Select Text-to-speech

7. From the menu, adjust the Speech rate and Pitch as per your needs

Ananay Batra

About Ananay Batra

Founder and CEO @ Listnr Inc

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